How Transformational Marketing Accelerates Your Success
You Need a Transformational GPS.
When you need the best route from where you are to where you want to go, you launch your GPS. You’ve set up your user profile, your preferences, how you prefer to receive your alerts, and other pertinent pieces of data. You feed information, like your destination and whether or not you want the fastest or cheapest route, and click GO. Transformational Marketing should work the same way to accelerate your success. You need a Transformational GPS!
Is Your Marketing Strategy Unrealistic?
Why do you need a Transformational GPS? If you’ve ever developed or paid for a marketing strategy that never actually came to life, you are not alone. As marketing becomes more and more complex, it has become more difficult to execute a comprehensive strategy. This is especially true if you’re an entrepreneur or you have a small or medium-sized company with limited resources and time for marketing. And yet, you know that marketing is critically important.
In his book, Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker, William Cohen recounts the wisdom of Peter Drucker:
“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
So can I see a show of hands? How many of you spent the day focused on either marketing or innovation? You have a business to run, right? You have orders to fill, projects to complete, or bills to pay, and – most importantly – customers to satisfy. It is important that your Transformational GPS takes this into account as one of its inputs. As a business owner, entrepreneur or executive, you need to ensure that your marketing team or marketing partner aligns the marketing strategy to your reality.
Stay the Transformational Course
As a Senior Director of Marketing for a major US corporation, I was constantly pitched by marketers. They represented everything from technology platforms to data, lists, print services, consulting services, promotional items and much more. I often listened, both to keep on top of offerings in the industry and to see how they would engage me. And sometimes I was legitimately interested in what was being offered.
Yet, I was constantly frustrated with the majority of those conversations. Or the emails. Or the follow-ups. Most proposed marketing strategies that weren’t aligned with my reality. They were proposing enhancements to my marketing strategy, but the route wouldn’t help me get to my destination any faster. In fact, most of the time, they seemed determined to take a route that didn’t have anything to do with what I would have expected from my Transformational GPS.
Let Your Transformational GPS Accelerate Your Success
As a business executive or entrepreneur, that’s your challenge. Ensure that your profile is clear, your preferences are up-to-date, and your transformational marketing team or marketing partner is focused on your needs. Your Transformational GPS will keep you on the best route and accelerate your success.