Social Media is a critical component of a comprehensive marketing strategy. Building a great, content rich web site still requires your target to come to your site and wade through pages of content to find that one message that resonates. You are placing a heavy bet that your target has the time for such a search, and the luck to find the message. Social Media creates relationships, and uses channels that push content to a network of passive and active listeners who choose to monitor your messaging on their own terms. Social media may include a wide range of channels, including opt-in e-mail lists, RSS feeds, Blogs, Twitter, Facebook, MySpace, YouTube, LinkedIn, and so many more.
Social media requires a dedicated commitment to both messaging and to listening, but the potential to greatly increase the ROI of your marketing program is immense. A recent study (below) confirmed the impact of social media on consumer behavior. Teplansky Communications can help you develop a social media strategy, and become your strategic partner in the continuous development and deployment of content across your social network. The Influenced: Social Media, Search and the Interplay of Consideration and Consumption
Contact us to learn more about our programs for businesses of all sizes. Those that have benefited from working with the professionals of Teplansky Communications include:
Expense Management Solutions: developed and implemented strategy for presence at 3 professional association conferences.
Occupational Injury Prevention and Rehabilitation Society: membership marketing, web site, newsletter.
Open Book Club: maintained web site; developed and executed comprehensive social media strategy.
Saint Aire Productions: web design and multi-media production.
The Todd Benefits Group: developed online training in Long Term Care insurance product line.
Armeno Coffee Roasters: web design, social media campaigns,SEO, AdWords campaigns to increase online and in-store sales of specialty coffee and wines.
