This is the first in a series of posts under the Category, “Transformational Books.” These articles will not be book reviews. In this series, I will write about the books I read in 2018, and discuss how the experience may have been transformational. I don’t plan my reading a year ahead of time. In fact, […]
In 2018, truth is increasingly hard to find even as more of us believe we know exactly what it is. It’s a reality that makes marketing your transformational product, service or cause much more difficult. As you craft a message for a skeptical marketplace, success or failure may hinge on how you talk about truth. […]
It’s January 4, and I’d like to add my best wishes for a Happy New Year in 2018. Better yet, I wish you a transformational year in 2018! I decided in late 2017 that tinkering around the edges with New Year’s resolutions would not be enough in 2018. Instead, I developed a strategy to transform […]