Entrepreneurs, small business owners and even some medium-sized companies face similar challenges when it comes to marketing. Budgets are tight and resources are limited. As a result, measurable success and high ROI are critical. And yet, technology has made marketing so multi-faceted and specialized that it’s daunting to identify the best strategies and tactics from […]
The 2nd Law of Thermodynamics states that in an isolated system, entropy evolves towards equilibrium. Your brilliant, hot cup of marketing genius cools over time. But you can re-energize your strategy. Six sources of insight can help you fight marketing entropy and maintain your transformational edge. The 2nd Law is the 1st Law of Marketing The 2nd […]
If your B2B digital content isn’t getting the response you expect, take a look at some of the fundamentals. Here are three areas that often cause content to under-perform. Do You Have a Content Strategy? It may seem obvious, but lack of a content strategy happens all too often. A company with a new product […]
You Need a Transformational GPS. When you need the best route from where you are to where you want to go, you launch your GPS. You’ve set up your user profile, your preferences, how you prefer to receive your alerts, and other pertinent pieces of data. You feed information, like your destination and whether or […]
It’s January 4, and I’d like to add my best wishes for a Happy New Year in 2018. Better yet, I wish you a transformational year in 2018! I decided in late 2017 that tinkering around the edges with New Year’s resolutions would not be enough in 2018. Instead, I developed a strategy to transform […]