Entrepreneurs, small business owners and even some medium-sized companies face similar challenges when it comes to marketing. Budgets are tight and resources are limited. As a result, measurable success and high ROI are critical. And yet, technology has made marketing so multi-faceted and specialized that it’s daunting to identify the best strategies and tactics from […]
You Need a Transformational GPS. When you need the best route from where you are to where you want to go, you launch your GPS. You’ve set up your user profile, your preferences, how you prefer to receive your alerts, and other pertinent pieces of data. You feed information, like your destination and whether or […]
This is the first in a series of posts under the Category, “Transformational Books.” These articles will not be book reviews. In this series, I will write about the books I read in 2018, and discuss how the experience may have been transformational. I don’t plan my reading a year ahead of time. In fact, […]