A Competitive Landscape Matrix Improves Marketing Strategies

Entrepreneurs, small business owners and even some medium-sized companies face similar challenges when it comes to marketing. Budgets are tight and resources are limited. As a result, measurable success and high ROI are critical. And yet, technology has made marketing so multi-faceted and specialized that it’s daunting to identify the best strategies and tactics from […]
Lead Generation

The Most Expensive Lead Generation Strategy – Is This You?

Have you delayed developing a lead generation strategy because your sales team generates their own leads? Are you concerned about adding resources that aren’t directly generating revenue? Then consider this: not having a lead generation strategy is a strategy – and it’s possibly the most expensive lead generation strategy you can choose. How Is Doing […]
Teplansky Transformational Marketing & Communications

Happy Transformational New Year 2018!

It’s January 4, and I’d like to add my best wishes for a Happy New Year in 2018. Better yet, I wish you a transformational year in 2018! I decided in late 2017 that tinkering around the edges with New Year’s resolutions would not be enough in 2018. Instead, I developed a strategy to transform […]