At the beginning of the year, I committed to writing a blog article on every book that I complete during 2018. It’s been a while since my last entry. That is not because I haven’t been reading; I’ve just fallen behind in writing my blog entries. I have three books that I need to add. […]
At the beginning of the year, I committed to writing a blog article on every book that I complete during 2018. The latest book to reach the finish line is Enlightenment Now: The Case for Reason, Science, Humanism, and Progress, by Steven Pinker (2018). Pinker argues that the ideals of The Enlightenment have resulted in […]
Entrepreneurs, small business owners and even some medium-sized companies face similar challenges when it comes to marketing. Budgets are tight and resources are limited. As a result, measurable success and high ROI are critical. And yet, technology has made marketing so multi-faceted and specialized that it’s daunting to identify the best strategies and tactics from […]
The 2nd Law of Thermodynamics states that in an isolated system, entropy evolves towards equilibrium. Your brilliant, hot cup of marketing genius cools over time. But you can re-energize your strategy. Six sources of insight can help you fight marketing entropy and maintain your transformational edge. The 2nd Law is the 1st Law of Marketing The 2nd […]
Homo Deus: A Brief History of Tomorrow, by Yuval Noah Harari was published in the US in February of 2017. Homo Deus is the successor to Sapiens: A Brief History of Humankind. Where Sapiens takes a look at the history of humankind to provide insight into who we are today, Homo Deus explores where we may […]
Have you delayed developing a lead generation strategy because your sales team generates their own leads? Are you concerned about adding resources that aren’t directly generating revenue? Then consider this: not having a lead generation strategy is a strategy – and it’s possibly the most expensive lead generation strategy you can choose. How Is Doing […]
What’s behind the sense of turmoil, disillusionment and anger that is so commonly cited in the popular media? What’s different about our current situation that has created this environment? What can we do about it? These are some of the questions posed by Pankaj Mishra in Age of Anger: A History of the Present. As […]
If your B2B digital content isn’t getting the response you expect, take a look at some of the fundamentals. Here are three areas that often cause content to under-perform. Do You Have a Content Strategy? It may seem obvious, but lack of a content strategy happens all too often. A company with a new product […]
Have you ever wondered what it would take to become a millionaire? The book, 21 Questions for 21 Millionaires explores how people who aren’t well known or celebrities become quiet millionaires. The author, Brandon Pipkin, is a motivational speaker for corporate, professional and trade events. He is also an established and proven trainer of professional […]
You Need a Transformational GPS. When you need the best route from where you are to where you want to go, you launch your GPS. You’ve set up your user profile, your preferences, how you prefer to receive your alerts, and other pertinent pieces of data. You feed information, like your destination and whether or […]